Wednesday, April 6, 2011

Jose's Latin American Diner (People of Interest)

Although its competition is Attilio’s, Jose’s Latin American Diner stands in a class of its own. As an owner who is just starting out in the restaurant business, Jose Loiz seems comfortable in these new shoes.
Jose’s Latin American Diner is set just inside Little Italy in Syracuse on North Salina Street. With a menu that is mainly American food, Jose’s promises the unique taste that only a natural born Puerto Rican can provide.
“My mother moved us here about 15 years ago,” Loiz says about himself and his brothers. “She just wanted a better life for us.”
The restaurant itself has been open since February, but Loiz took over the business in June. Jose’s is open Monday thru Friday 7 am to 4 pm and Saturday 7 am to 2 pm.
“Lunch is always a busy time for us,” said Loiz. “A lot of different people come in from a lot of different places in the area.”
Unlike most businesses in the area, Jose’s throws in a twist on their schedule. The restaurant re-opens on Friday and Saturday evening at midnight to catch the hungry crowds on their way home from the local clubs and bars.
“We make up time on weekends with the bar business,” Loiz explained.
The menu starts with a simple hamburger for $5.75. Customers can also get a bacon cheeseburger, an all-American favorite, for only $7.
Further observation of the menu allows customers access to soups, salads, and a variety of sandwiches, which start at $4.95 and go to $7.50. Jose’s also offers an old favorite of a Philly cheesesteak at $7.50 and even a chicken parmesan sub for the same price.
Customers can also order breakfast all day long.
Even though most of the menu does consist of American dishes, customers can also get Spanish food as well. From pastelillos at $2 to plantanos and relleno papa, customers get a variety of food to satisfy any palette.
And as the menu states, Loiz lives by the standard of, “if you are not pleased with anything, please let us know.”
“The customer always comes first. You name it, we make it,” Loiz brags.
Loiz explains that he went into the restaurant business for many reasons. His grandfather owned a restaurant as Loiz was growing up.
Another reason is that he likes to hear that customers are truly satisfied with what they are eating. “I love to hear when they say the food was wonderful,” replies Loiz.
Even though there is not a true demand of Latin restaurants in the area, Loiz feels that the presence of Jose’s brings in all walks of life. Loiz explained the difference of the food. “It’s in the way you cook the food and how it tastes,” Loiz says. It is truly a different atmosphere, but also a welcoming one.
“We always have something ready for the customer so they won’t go hungry,” Loiz states. Most of the appetizers and other Hispanic foods are pre-made for the lunch rush to come and order on the run.
Jose’s also has seating for those who wish to remain in the restaurant while eating. Customers may sit at a low bar near the kitchen in the front. They may also sit in the back dining area for a more personal time in the restaurant.
Even with a small staff of only two, Loiz explains that things are going well. Loiz relies a lot on his family and they are very supportive in his endeavors. “Family will always be there when you need them,” comments Loiz.
“We serve every day American’s dishes,” explains Loiz. “But we make it easy on the wallet as well as satisfying for the stomach.”
Jose’s Latin American Diner is a great place for good service and fast food. The diner provides a good environment for the customer to enjoy something a little different.
“We like to keep it friendly. We always have a smile and like to make the customer laugh,” states Loiz. And the customers keep coming back.

By Alisha Tondro, for Table Hopping – with Central New York Nightlife!
Published in August 2010 in Syracuse, NY

No comments:

Post a Comment